Laura Yager
Marketing Director
Laura is an experienced marketing leader with a strong creative and progressive digital background. She joined Worth Avenue Yachts in 2011 focusing on brand development, marketing strategy and creative design. As marketing director, Laura now oversees 6 international offices managing digital and traditional platforms as well as overseeing strategic partnerships, events and company identity for Worth Avenue Yachts. Her ability to integrate marketing efforts across various departments has helped shape Worth Avenue Yachts into a well-known industry leader in luxury yacht sales, yacht charters and new construction.
Laura was born and raised in the Blue Water Area of Michigan, her love for all things aquatic has been ingrained. Her hometown has the highest number of boat registrations per capita in the United States and is home to the Annual Port Huron to Mackinac Sailboat Race, the largest freshwater race of its kind in the world. It was only natural for her to embrace hobbies that involve water. Laura is a nationally ranked competitive swimmer and enjoys surfing and free diving as fun pastimes.
Laura studied at Western Michigan University where her creative pursuit began. After graduation, she moved to Florida’s east coast in search of adventure and a career in a thriving economy. She understands the importance of work ethic, positive attitude and building team relationships. Bringing 13 years of experience in yacht marketing and digital design to Worth Avenue Yachts, Laura has found a career involving both of her passions, water and creative design. Her creative talents can be seen in every aspect of Worth Avenue Yachts.